PROJECT OVERVIEW: Designing a Website for TrueSpirit
TrueSpirit is a new internet retailer for schools and parents who want a modern school uniform for K-12 children. It will offer updated uniform fashion, provides a “musthaves” checklist, and recommends accessories allowed by the school’s dress code.
The goal was to design the website, focusing on the process of buying items of clothes.
The Role & Process
Solo UX designer:
o conducted a comparative analysis and user research
o created the information architecture
o created sketches and wireframes
o built and tested a mid-fidelity prototype
Created as a 2 week student project.
o Quickly gaining understanding of the business and user needs in an unfamiliar space
o Making the website useful for people browsing and people shopping a specific school’s shopping list
o Presenting all necessary product information in a clear and understandable layout.